Creative & Marketing StrategistMoscow, RU4+ years

Creativemarketingfor broadaudiences.

360° campaigns, art & copy direction, scriptwriting and pitch decks for big brands — and AI-driven video for the new era of ads.

Selected Work

04 projects
01

MTS

Year
2022—25
Role
Art & Copy Direction
Client
MTS — telecom

Creative frame for a 30th-anniversary special project, outdoor advertising, promotional marketing and scriptwriting for one of Russia's largest telecoms — built for a broad, mass audience.

  • 360° campaign
  • OOH
  • Scriptwriting
  • Special project
Campaign still
Campaign still
Branded merch
02

AI Ads

Year
2025—now
Role
AI Video Producer
Client
MTS · cereals brand

AI-driven video built with generative tools — cinematic, ad-ready content produced for MTS and a food / cereals brand. Efficient production with high-impact visual storytelling.

  • Generative video
  • Ad content
  • Visual storytelling
03

OVERDOERS

Year
2025—now
Role
Founder & Creative Direction
Client
Own apparel brand

My own apparel brand — full creative direction from concept to customer. Branding, product, campaign shoots and end-to-end production: sourcing, samples, QC, fulfillment.

  • Branding
  • Creative direction
  • Production
OVERDOERS — foreverbusy campaign
OVERDOERS — busy guys campaign
OVERDOERS — productivity is a scam tee
OVERDOERS — foreverbusy tee
04

Presentations

Year
2022—now
Role
Pitch & Concept
Client
Agency & brand decks

Persuasive pitch decks and creative concepts for client presentations — including the MTS Premium merch project delivered through a Telegram bot.

  • Pitch decks
  • Creative concepts
  • MTS Premium merch
MTS campaign pitch deck
Creative campaign pitch deck
About

I build creative for big audiences — and I build it with AI.

Russian-born with East-Asian heritage — a native read on Chinese mentality, communication style and business culture, paired with agency-trained creative craft.

4+ years coordinating complex 360° campaigns: art & copy direction, scriptwriting, experiential mechanics, pitch decks. Now producing AI-driven video ads end to end.

Founder of my own apparel brand, so I know the whole chain — concept, production, customer.

  • 360° campaign strategy
  • Art & copy direction
  • AI video production
  • Video scriptwriting
  • Experiential mechanics
  • Pitch-deck development
  • Brand & creative direction
  • End-to-end production
Experience
2025 — Now
Founder & Operator
OVERDOERS — Own apparel brand — end-to-end production & full creative direction.
Jul 2025 — Now
AI Video Producer
Freelance — Generative AI video for ads and social platforms.
Jul 2022 — Jul 2025
Creative / Marketing Strategist
Mosaic agency · Moscow — 360° campaigns, art & copy direction, scriptwriting, pitch decks.
2021 — 2022
Marketing & Sales
Tegin Fashion House · BOROUGH — Events, photoshoots, copywriting, client relations.
Education
2018 — 2022
HSE — Higher School of Economics
Marketing & market analysis
2022 — 2024
MGIMO
Industry Marketing
Tools & Languages

AI

  • ChatGPT
  • Midjourney
  • Krea
  • Kling AI

Software

  • Keynote — advanced
  • Notion

Languages

  • English — C1
  • 中文 Chinese